Members of Vastly gain:

• Access to a global network of boutique B2B PR firms for collaboration, referrals, and knowledge exchange.
• Increased visibility through Vastly’s owned media channels.

To qualify for Vastly, agencies must:

• Generate at least 50% of their revenue from B2B PR services.
• Have operated for a minimum of three years.
• Earn no more than $3 million in annual revenue.

Additionally, agencies must provide two client references from the past two years, which will be reviewed for expertise, service quality, and ethical standards.

Currently, Vastly accepts members from North America, Europe, the Middle East, and Asia.

The annual membership fee is $350.

Yes, membership in Vastly does not prevent agencies from joining other networks.

Vastly ensures that members do not compete directly with one another.

• In smaller markets (e.g., Benelux and Scandinavia), only one agency per country is allowed.
• In larger markets, multiple agencies can join but must select two specialties in which they have the first right of refusal for new opportunities. Specialties are assigned on a first-come, first-served basis.

Prospective members can check availability for their market before applying.

Vastly primarily operates as a virtual network. However, starting in 2026, it will host an annual meeting in Europe for agency owners to connect in person.

No, Vastly operates as a non-referral-fee network. This allows members to introduce fellow agencies to clients without financial incentives, preserving credibility for all involved.

Vastly is owned by its founding member, Detavernier Strategic Communication. Within the U.S. market, Detavernier participates as a standard member, claiming a first right of refusal for only two specialties.